Guides · Freebies · Shared house
Baby club signup when living with parents: whose name and address?
Whose name goes on a commercial baby-club account?
The member, not the householder. Emma's Diary's gift-pack page (checked 10 September 2026) asks the person joining for personal details so the club can personalise content, then offers posted samples. Boots Parenting Club's join screen is written for Advantage Card holders who are expecting or have children under 5, and it asks for a due date or a child's date of birth. Neither form offers a 'grandparent of the household' field.
If you live with your parents, the electoral roll or the council-tax name on the property can still be theirs. That does not make their name the club member. Putting nan's surname on mum's account so the parcel 'looks official' mixes a commercial profile with the householder. Carriers need a findable address; they do not need the club to rename the parent.
Which address should the club hold if you live with your parents?
The address of the house you actually live in — the shared door. That is the letterbox samples and partner mail can use. Add the house name, flat number or 'c/o' line if the street is confusing, but keep the member name as the person who joined.
Swipe sideways for the full table
| Label | What it is for | What to put on a baby club |
|---|---|---|
| Doorbell / electoral roll | Who the local authority or the intercom lists | Not a reason to rename the club account |
| Commercial club form | One member, one email, one postal address for samples and offers | Joining parent's name; the shared house as the address |
| NHS / midwife record | GP letters, appointments, screening | Not this form — use NHS or the surgery, then stop |
| Store collection voucher | A barcode at Boots, Argos or similar | Does not need the householder's name |
This page is only about commercial clubs. It is not housing, council-tax or benefits advice.
How do I fill the form when the house is already in nan's name?
- Write the joining parent's name as the member Use the name on the email and phone you will use to open the app. That is who the Preference Centre and any later cancellation belong to.
- Type the shared house exactly as a carrier would find it Building name, number, street, town, postcode. If several flats share a door, add the flat. You do not need to replace the member name with the householder's surname.
- Keep one login, one due date Boots asks for a due date or a child's date of birth on the Advantage Card holder's account. Copying that date onto a parent's separate card is a different membership, not a 'household upgrade'.
- Leave official address jobs on official sites If you also need the GP or midwife to know where you live, that is NHS GP registration and change-of-address, not a baby-club field.
When is the midwife or GP address a different job?
Always, for official mail. The NHS says you should tell your GP surgery if you change address, because appointment letters and test results can otherwise go to the wrong place, and home visits can fail if you have moved outside the practice area. You can register with a GP without proof of address. That is the end of the official-address point on this page.
A baby club using the same postcode does not update a GP record. A GP record does not sign you into Emma's Diary or Boots Parenting Club. Treat them as two lists that happen to share a door.
In shortIn short: member name = the parent joining. Address = the shared house, written so a carrier can find it. Doorbell surnames and NHS records are separate jobs. Do not run official forms off a freebie signup.
Questions parents ask
- The carrier keeps asking for the householder. Should I switch the club name?
- Add clearer address lines (house name, flat, 'top flat') rather than renaming the member. The club's privacy and preference tools are tied to the person who joined, not to the electoral roll.
- Mum and dad both live here — whose email?
- Use the inbox the joining parent will actually read. The ICO's PECR guidance treats the recipient of electronic mail as the person who needs to have opted in. A shared family inbox makes that hard to show.
- Can I put a parent's name so the sample looks like their post?
- That creates an account in someone else's name. Club copy is written for the expectant or new parent. If a grandparent wants their own membership, that is their own card, email and consent — not a renamed version of mum's form.
- We need this address for Universal Credit or the council. Is this the page?
- No. Stop here for those forms. Use GOV.UK or the relevant local-authority page, not a baby-club signup.
Sources
Official pages first. If this page and the official page disagree, the official page wins.
- Emma's Diary — Get your free gift packs — checked 10 September 2026
- Boots — Parenting Club join (Advantage Card; expecting or child under 5) — checked 10 September 2026
- NHS — How to register with a GP surgery — checked 10 September 2026
- ICO — Electronic mail marketing (PECR) — checked 10 September 2026
- Emma's Diary — Data FAQs — checked 10 September 2026
This is information, not a guarantee of any payment, and not medical, legal or product-safety advice for your home. Prices and rules change; figures carry the date they were checked. Recall status comes from official records only — a product we cannot find is not a safety all-clear. Tell us if we got a fact wrong.