How to delete your Bounty account, not just unsubscribe

Is unsubscribing the same as deleting a Bounty account?

No. Bounty’s own personal information page splits the two. Unsubscribe is a marketing stop. Removal of personal information is a separate email to [email protected]. The ICO makes the same split in law: objecting to marketing usually puts you on a suppression list, while erasure asks the organisation to delete data — and that right is not automatic.

How do I unsubscribe from Bounty emails?

Bounty’s unsubscribe page tells you to use the link at the bottom of any Bounty email if you no longer want communications from Bounty or its partner companies. That is a marketing opt-out, not an account wipe.

1. 1
   Open a recent Bounty email Use one that actually came from Bounty, not a partner brand you joined later. If you cannot find one, the company still points to bounty.com/info/unsubscribe.
2. 2
   Use the footer unsubscribe link GOV.UK’s direct-marketing rules say every marketing email must give a way to opt out. The ICO’s spam-email guidance is to follow that instruction first.
3. 3
   Keep a copy Save the sent confirmation or a screenshot of the page. If mail continues, that record is what you attach when you complain to Bounty and, later, the ICO.

Bounty’s privacy policy (20 May 2025) also says you can stop direct marketing through My Profile and change communication preferences in the app. That still sits under marketing preferences, not erasure.

How do I ask Bounty to delete the account?

Bounty’s published deletion route is email, not a web form. Use the address registered with Bounty. The ICO says you can make an erasure request to any part of an organisation, in writing or verbally; Bounty has named a dedicated inbox, so start there.

1. 1
   Write to [email protected] Send from the email on the account. Subject line they ask for: Deletion of Account.
2. 2
   Identify the file Give the name, address and postcode registered to the account. Add the baby’s name or due date if that is how they filed you — it helps them find the right record.
3. 3
   Say what should go State that you are exercising the right to erasure. If Bounty took portraits and you want those deleted as part of the same request, say so in the same email. Their page is explicit: portraits are not included unless you specify.
4. 4
   Ask who else holds a copy The ICO says the organisation should tell others it has shared your data with, unless that would be impossible or disproportionate. If you ask, they must also tell you who those organisations are.
5. 5
   Diary the reply window ICO public guidance: one calendar month to respond. They can take up to two extra months for a complex request if they tell you within the first month. The clock can wait if they ask for identity checks. Bounty does not publish a shorter target.

The UK representative named on the privacy policy is Bounty Media Limited, Kings Court, London Road, Stevenage, SG1 2NG. The data controller named there is Joy Memories Inc. A copy of the same email to [email protected] is useful if the GDPR inbox is silent.

Does Bounty have to delete everything I ask for?

Not always. The ICO’s right to get your data deleted applies only in set circumstances — for example the data is no longer needed for the original purpose, you withdraw consent, you object to direct marketing, or the collection was unlawful. Organisations can refuse if an exemption applies, including a legal duty to keep records or data needed to establish or defend a legal claim.

• Erasure is not automatic. Bounty’s page invites the request; the ICO is clear that the organisation then decides whether a ground and any exemption apply, and must still reply.
• A marketing stop can leave a suppression record. ICO object guidance says organisations often keep a name on a list of people who must not be mailed, so they do not contact you again by mistake.
• Partner clubs are separate controllers. Bounty’s policy says optional membership clubs joined at registration (it currently names Ickle Bubba, KidStart, Polly and Huggies) become controllers of the copy they received. A wipe at Bounty does not, by itself, delete that copy.

Do not invent a Bounty working-day target. The published legal clock for a rights request is the ICO’s one calendar month (plus a possible two-month extension they must flag in the first month).

What if Bounty does not reply, or refuses?

The ICO’s sequence is: chase the organisation first, then complain to the ICO if you remain dissatisfied. From 29 June 2026 the ICO’s public complaint guide also says organisations have 30 days to acknowledge a data-protection complaint (that is an acknowledgement, not a deadline to finish the case).

1. Send a short follow-up to [email protected] and [email protected] quoting the original date and subject.
2. If needed, send a data-protection complaint to Bounty: say you are complaining about how they handled the erasure request, attach the emails, and say what you want them to do.
3. If you are still unhappy after their process, use the ICO’s public complaint route. The ICO cannot award compensation.

In shortUse the email footer to stop Bounty marketing. Use [email protected], with name, address, postcode and a clear line about portraits, to ask for erasure. Diary one calendar month. Treat partner clubs you ticked at signup as separate letters.