Guides · Freebies · Opt-out
How do I stop pregnancy week emails after the baby is born?
Why am I still getting pregnancy-week emails after birth?
Clubs time content from the due date or child's date of birth you typed at sign-up. An early arrival, a late dating scan, or a date that was never updated leaves the old clock running. The inbox then keeps “week 34” or “packing your hospital bag” after you are already home.
Correcting a mistyped date so you can keep the club is a different page. This one is for parents who want the gestation series to stop.
If the mail is painful after a loss, treat it as an opt-out first, not a date edit. A date change can keep age-and-stage mail coming.
How do I stop the countdown rather than correct the date?
- Decide stop versus keep If you still want offers but not the week-by-week series, look for a preference toggle. If you want the series gone, use unsubscribe or cancel. Do not start with a due-date edit if the goal is silence.
- Use each club's published leave door Footer unsubscribe, a preference centre, or a named delete / cancel link. The table below maps the three clubs that still send this kind of mail.
- Repeat for every From-line One club's opt-out does not cancel another club, and it does not cancel a brand you claimed a pack from.
- Keep the date you opted out If leftover mail continues, that date is what you send to the club and, if needed, the ICO.
What does each club publish for stopping the series?
Swipe sideways for the full table
| Club | If you only want the series to stop | If you want to leave |
|---|---|---|
| Your Baby Club | FAQ: unsubscribe / communication-preference link. A date change lives under My Account → Answers and keeps the account live | FAQ: separate “delete your Your Baby Club account” link |
| Bounty | Personal-information page: unsubscribe at bounty.com/info/unsubscribe. App path is Edit my details if you only need a field changed | Email [email protected] from the registered address, subject Deletion of Account, with name, address and postcode |
| Emma's Diary | Preference Centre in Profile (website) or Preferences behind the i button (app) | Cancel membership: their FAQ says details are suppressed and contact from the club and third parties stops |
GOV.UK says every marketing email must let you opt out. The ICO says follow that instruction. There is no extra statutory “baby has arrived” switch that clubs must flip for you.
Will changing the due date stop the emails?
Usually it only retimes them. Your Baby Club's FAQ on a second pregnancy tells you to change baby details in Answers and then claim new offers. Bounty's app path is “Edit my details”. Those are keep-the-account tools. After an early birth, a new date can start a newborn series instead of ending contact.
Use unsubscribe if the countdown itself is the problem. Use delete or cancel if you want the membership gone. Use a date edit only if you still want the club, on a different clock — and that is not this page's job.
In shortGestation mail follows the date the club still holds. To stop it, opt out or leave. A date correction keeps the account and can start a new series. Do each club and each partner separately.
Questions parents ask
- The baby came early. Can I just update the date of birth?
- You can, if you still want the club. That is a keep request. If the week-by-week mail is what you want gone, unsubscribe or cancel instead of only editing the date.
- I already corrected a mistyped due date. Why is this a different page?
- Correcting a typo so offers stay relevant is one job. Stopping the countdown after birth or a scan change is an opt-out job. The steps and the goal are not the same.
- Do pregnancy-week texts stop when I unsubscribe from email?
- Not automatically. SMS needs that sender's STOP reply or a preference toggle that includes text. Email footer is email only.
- What if leftover “week 38” mail arrives after I unsubscribe?
- Some clubs publish a leftover campaign window; others do not. Write to the club with the opt-out date. If it continues after their process, the ICO's marketing-email page points to a complaint form.
Sources
Official pages first. If this page and the official page disagree, the official page wins.
- Your Baby Club — FAQ — checked 10 September 2026
- Bounty — Personal information (unsubscribe and deletion) — checked 10 September 2026
- Emma's Diary — Data FAQs — checked 10 September 2026
- GOV.UK — Direct marketing — checked 10 September 2026
- ICO — I keep receiving marketing emails and I want them to stop — checked 10 September 2026
This is information, not a guarantee of any payment, and not medical, legal or product-safety advice for your home. Prices and rules change; figures carry the date they were checked. Recall status comes from official records only — a product we cannot find is not a safety all-clear. Tell us if we got a fact wrong.