Can I use grandparents' address for posted baby freebie samples in the UK?

What does putting nan's address on a club actually do?

It tells the club which door should receive post. Emma's Diary's gift-pack page (checked 10 September 2026) still uses the line that providing details and an address means samples can be sent in the post. That is separate from collecting a voucher pack in Boots or Argos. If you are staying at nan's, or you treat her house as a 'safe' parcel drop, the club does not know it is temporary unless you change the address later.

The person named on the account and the person whose letterbox is used can be different. The marketing consequence sits on the address and the email, not on who is pregnant. The ICO's electronic mail marketing guidance is about the recipient of the message. Paper mail is the club's own postal programme plus whatever its privacy text allows partners to send.

Which partner mail can follow a posted-sample address?

Do not invent a sharing list. Read the club's own notice. Emma's Diary's Fair Data Notice says that by registering, Lifecycle Marketing (Mother & Baby) Ltd may make data available to partners including providers of mother-and-baby goods, pharmaceutical remedies and toiletries, insurance and other financial services, research, high-street shops and supermarkets, photography and utilities, so those firms can send offers. Its data FAQs point to the Preference Centre to change third-party options.

MoneySavingExpert's baby checklist (checked 10 September 2026) suggests a separate email for parenting-club sign-ups because of inbox volume. That tip does not move paper mail off nan's doormat.

How do I decide whether nan's house should be the club address?

1. 1
   Read the club's data notice before typing the postcode Look for partner categories and whether post is listed separately from email. Emma's Diary publishes a Fair Data Notice and a Preference Centre; other clubs hide the same ideas in a privacy policy.
2. 2
   Ask the household that owns the door Nan's letterbox will take anything the club and opted-in partners send, including finance and utility categories where the notice lists them. That is her personal data environment as well as yours.
3. 3
   Keep the email with the person who should see offers A grandparents' address plus mum's email splits the post and the inbox. A grandparents' address plus nan's email puts both channels on nan. The ICO's PECR page treats the email recipient as needing their own specific consent.
4. 4
   Plan the move-out date in the account, not only in the house When you leave, change the saved address or cancel. Emma's Diary's data FAQs say cancelled memberships are suppressed and the club and its third parties stop contact. Leaving the old postcode live keeps the letterbox in the programme.

What if we only stay with grandparents for a few weeks?

A short stay is the case clubs do not design for. If the form needs a UK address to post samples, a few weeks at nan's still stores her postcode as the membership address. Samples can arrive after you have gone back to your own place. Partner mail can outlast the visit.

If the only problem is missing a parcel at a flat without a concierge, consider whether you need the postal samples at all. In-store voucher packs (Emma's Diary: scan at Boots or Argos) do not require nan's letterbox. That keeps her address off the club.

In shortIn short: nan's address on a baby club is a marketing address, not a temporary locker. Samples and the partner categories in the club's own notice can follow that door. A spare email only protects the inbox.