Still getting baby club emails after unsubscribing UK

Why am I still getting emails after I unsubscribed?

Parents often treat one footer click as a house-wide stop. Clubs and the ICO describe a narrower rule: the organisation that sent that email must stop using your details for its own marketing. A partner who already has a copy is a different sender.

Do not invent a number of days the law gives a club to stop mailing. ICO public pages say marketing must stop when you opt out, and a formal objection or complaint then follows the organisation’s own process before an ICO complaint.

What do the clubs themselves say about leftover mail?

• Bounty. The unsubscribe page says the email footer stops communications from Bounty or its partner companies. The privacy policy (20 May 2025) also says partner *membership clubs* joined at registration become separate controllers.
• Your Baby Club. The FAQ has a separate unsubscribe link and a separate delete-account link. On “random companies”, they say details go only to brands you choose. Their UK privacy notice (FanFinders Ltd) says claiming an offer adds you to that brand’s database, and you then unsubscribe with that brand.
• Emma’s Diary. Their data FAQs say cancelling membership suppresses you so they and their third parties no longer contact you. That is a marketing stop, not a wipe — see unsubscribe versus delete.

If the leftover mail is from a brand you never heard of, open the message headers or the privacy footer and write to that address. The ICO’s spam-email page says: use the unsubscribe instruction in the email; if there is none, use the contact details on the organisation’s website, often in the privacy notice.

How do I stop each sender, in order?

1. 1
   Use the footer on the email that is still arriving Do this once per From-line. GOV.UK requires that opt-out to be easy. Keep a screenshot of the confirmation page.
2. 2
   Write to the club’s published privacy contact Bounty: [email protected] or [email protected]. Your Baby Club UK: [email protected] (privacy notice). Emma’s Diary: the unsubscribe form plus a written objection via the address on their data FAQs (Lifecycle Marketing, St Cloud Gate, St Cloud Way, Maidenhead, SL6 8XD). Say you object to direct marketing and list every address they mail.
3. 3
   Write to each partner still mailing you Name the offer you claimed, the date if you have it, and the address they write to. Ask them to stop marketing and to confirm they have suppressed the address.
4. 4
   Complain to the organisation if mail continues The ICO’s June 2026 public guide is to send a data-protection complaint to the organisation first. They have 30 days to acknowledge it. That is an acknowledgement clock, not a promise of when the inbox goes quiet.
5. 5
   Then complain to the ICO The ICO’s spam-email guidance says you can report the sender if messages continue after you have opted out. Attach the unsubscribe confirmations and the club’s replies.

What do GOV.UK and the ICO actually require?

GOV.UK direct marketing says businesses must make it easy to opt out, must have permission before sharing details with another organisation, and must put an unsubscribe route in every marketing email. The ICO’s public spam page adds that organisations must stop marketing emails when you opt out, and that a “soft opt-in” only covers similar products from the same organisation — not a new partner.

Objecting to direct marketing is an absolute right on the ICO’s object page: they cannot carry on using your information to sell or promote things to you. That still does not force a full wipe. A worked ICO letter is useful when a footer link has already failed.

In shortTreat every From-line as its own opt-out. Club unsubscribe does not cancel a partner you already joined. Keep the trail, complain to the sender, then the ICO. Do not wait on a made-up number of days.