How do I compare Tesco Clubcard nappy price with the regular unit price?

Which figure on the yellow ticket is the Clubcard unit price?

A Tesco nappy ticket can show four numbers: the regular selling price, the Clubcard selling price, the regular £/each, and the Clubcard £/each. The only Clubcard unit price that matters is the one tied to the amount the till will charge when the card is scanned.

GOV.UK's Price Marking Order guidance (as amended from 6 April 2026) defines unit price, for goods sold by number, as the final price including VAT for an individual item. Business Companion says that where a loyalty card creates a second selling price, the ticket must set out each selling price and any conditions, in a form you can read without asking staff.

Until February 2024 Tesco often printed a Clubcard pack price without a Clubcard unit price. Which? reported that gap to the CMA in June 2023. The BBC reported on 20 February 2024 that Tesco would add unit prices on Clubcard deals in store and online. Read the yellow £/each that is there now; do not assume a 2023-style ticket.

How do I compare Clubcard pence with the regular unit price?

1. 1
   Write the regular selling price and the Clubcard selling price Both should be on the ticket. If you will not scan a Clubcard, stop here and use only the regular pair.
2. 2
   Write the pack count from the bag Size 4 is not a count. A '44 pack' or '84 pack' is.
3. 3
   Divide each selling price by the count Regular pence = regular price ÷ count. Clubcard pence = Clubcard price ÷ count. If the ticket already shows both £/each lines, check they match your division to the nearest 0.1p (the rule when a unit price is below £1).
4. 4
   Compare Clubcard pence with own-brand pence, not only with regular Pampers A half-price Clubcard on a branded 44-pack can beat regular Pampers and still lose to Fred & Flo on £/each. Which? noted Tesco often has Pampers Clubcard deals, and separately found own-brand size-4 48-packs clustered near 6p in 2023–24. Those are different comparisons.

What about 2-for and half-price nappy tickets?

Multi-buys are where people still do the sum in their head — and where the printed Clubcard £/each can be the regular single-pack unit, not the deal you intend to take. GOV.UK says traders should show a unit price on promotional items; Business Companion says a multi-buy unit price may be added if it is clear which goods it covers.

• Half-price, one pack. Clubcard pence = Clubcard selling price ÷ count. That is the straightforward yellow ticket.
• 2-for-£X, and you will take two. Checkout price is X. Total nappies are 2 × count. Clubcard pence = X ÷ (2 × count). If you only take one pack, you usually pay the single-pack price, so use that price ÷ count instead.
• Any 2 / 3 for a mixed brand. Only divide by the nappies you are actually buying. A 2-for that lets you mix a 44-count and an 84-count is two different unit prices unless you do each pack separately, then a blended pence if you care about the basket.
• Online versus shelf. Tesco said in 2024 it would add Clubcard unit prices online as well as on the shelf edge. The groceries site still needs the same check: Clubcard selling price ÷ count, not the crossed-out regular £/each.

Which? and the CMA have long treated a missing promotional unit price as the kind of 'material information' shoppers need. That history explains why the yellow line is there. It does not mean every Clubcard nappy deal is cheaper than own-brand.

Does a Clubcard Pampers deal beat Fred & Flo on unit price?

Sometimes on a deep 2-for, often not on a single half-price 44-pack. Which?'s 2023–24 tracker put Tesco's average Pampers size-4 44-pack at 23p without loyalty prices, and own-brand size-4 48-packs — including Tesco Fred & Flo — at about 6.1p. Closing a 23p-to-6p gap needs a very sharp Clubcard price, not a routine yellow flash.

Do the two divisions in the aisle. If Clubcard branded pence is still above own-brand £/each, the card has beaten regular Pampers, not Tesco's own nappy. That can still be the right pack if that is the nappy that fits.

In shortIn short: Clubcard unit price = the price the till charges with the card, divided by the nappies in the deal you are actually taking. Compare that pence with the regular £/each and with own-brand £/each. The law talks about a VAT-inclusive final price per item, not about Clubcard always winning.

What if the Clubcard unit line is still missing?

Do the division yourself and keep the photo. Tesco told Which? in 2023 that Hertfordshire Trading Standards had reviewed Clubcard labelling against the Price Marking Order; Which? argued the Consumer Protection from Unfair Trading Regulations (now succeeded in large part by the Digital Markets, Competition and Consumers Act 2024) still require material price information. A blank yellow unit line on a nappy deal in a large Extra is the case those rules were aimed at — not a reason to skip the sum.