Asda George or Tesco F&F — which baby clothes event?

How do the George and F&F baby-clothes events actually work?

What is in the Asda Baby Event besides George clothing?

Grocery Gazette (8 September 2026) said Asda's Baby Event covers more than 740 infant products from 7 to 29 September, in stores and online, including Little Angels and branded grocery. Asda's own wording in that piece was savings of up to 60% on some branded lines — that is a ceiling, not a George clothing rate. Examples given were a Pampers 38-pack at £4 (from £9.98) and a Harmony car seat at £19.98 (from £40). Those are grocery-event tickets, not F&F comparisons.

George's clothing cut in the same story is 20% off selected baby clothing, nursery and toys. PlayPennies' 8 September 2026 "event now live" post matches that split: George for clothing and nursery, Asda groceries for changing, food and toiletries. Hooded towels and sleepsuits in that post were already reduced event prices, not a second 20% on top unless the ticket says so.

"Selected" is doing the work. A 20% rail still leaves full-price newborn basics. Read the product ticket, not the homepage banner.

What does Tesco F&F 25% actually include — and exclude?

Do not mix the baby F&F window with the adult F&F window. PlayPennies logged 25% off F&F baby and kids clothing with a Clubcard from 10 to 16 August 2026, and said underwear and socks were out. The same site then logged a separate adult F&F 25% (including sale lines) that ran to 9 September 2026, excluding underwear, socks, hosiery and accessories.

MoneySavingCentral says Tesco now ties both the baby event and the F&F clothing cut to a Clubcard. If you shop without the card, the 25% does not apply. January 2024's Tesco baby event, on Baby Event UK's history list, also bundled 25% off F&F for little ones — that is a pattern, not a promise that every grocery baby event includes clothing.

On 10 September 2026 the August F&F baby window had closed. Waiting for "the next 25%" is a calendar bet. George's 20% was the live supermarket baby-clothes ticket that day.

Does Tu at Sainsbury's usually follow George?

Not on a published lockstep. The Tu sale page on 10 September 2026 showed seasonal clearance "while stocks last" and a note that other promotional prices have applied. It did not list a 20% baby-event or a Clubcard-style 25% with a start and end date.

Treat Tu as a third ticket: useful if Sainsbury's is already your shop, not as an automatic echo of George's September window. Which?'s August 2026 grocery basket put Sainsbury's with Nectar at £185.55 and Tesco with Clubcard at £189.45 — again a food list, not a babygrow index.

How do I choose which clothes event to use?

1. 1
   Write sizes you will use in the next two months Newborn rails turn over. A 20% or 25% cut on a size they have left is not a saving. This is not a size-chart page — take the child's current weight and the retailer's own chart in store.
2. 2
   Check whether a window is live On 10 September 2026 George 20% (Asda Baby Event to 29 September) was the dated supermarket clothes ticket. The August F&F 25% had ended.
3. 3
   Read exclusions on the ticket F&F baby cuts have excluded underwear and socks. Adult F&F T&Cs also exclude more categories. George is "selected" lines.
4. 4
   Do not stack a grocery % onto clothing unless the ticket says so Asda's "up to 60%" wording in September 2026 press sat on branded grocery examples, not on George babygrows.
5. 5
   Keep sleepwear checks separate from the percentage NHS lists simple cotton sleepsuits and vests. The Lullaby Trust says you do not need a large clothing shop for safer sleep. An event is for replacing worn kits, not filling a drawer.

In shortUse George when the Asda Baby Event is live and the 20% ticket covers the size you need. Use F&F when a Clubcard 25% window is actually on and the line is not excluded. Tu is a separate clearance, not an automatic third week.